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Web Design Trends of 2013.

Posted on August 20th, 2013

Websites are still in evolutionary process, they continue to support and introduce new great features; which enables us to view richer content more easily than ever before. It’s always exciting to imagine what could be next for the www. Here in this article we delve into what’s currently hot this year in terms of web design.

Single Web Page

Lots of creative companies are going down the route of having a single page website. These sites utilise the navigation links to scroll to the relevant section. There are several positive and negative impacts single pages can have on a design. If Single Page is well designed then, you should be able to stay clear of most of it’s detractors, it’s worth knowing that there is a lot of work goes into making a single web page a slick and interactive product.

Positive Impacts

  • Design looks creative and free flowing
  • Looks different to the more traditional box layouts
  • Content is already loaded so decreased loading times per section

Negative Impacts

  • Harder for the design agency to maintain (may increase the cost)
  • The company that has a single web page is mainly reliant on their website designers to maintain the website
  • Not great for SEO as all sections are loaded on one page and not split into different cacheable URLs
  • Slows initial loading time for webpage as all content is loaded at once.
  • Website can confuse user if not extremely clear workflow

There’s no right or wrong way to design a website but there’s definitely some food for thought when thinking about implementing a single page app.

Single Page Web Apps
A great example is Purple Orange a PR company.

Minimalism

We are seeing increasing numbers of web apps deploying a minimalistic approach. There have been several influential products which have had an impact on this trend. Especially with the new windows 8 metro design for tablets, mobiles and desktop computers. Has seen many new websites spawning being heavily influenced by the windows design. Another example great example is the new XBOX 360 dashboard, this like the metro design is both simplistic and easy to use. This minimalism hides huge volumes of content into more palatable bite-sized chunks.

Windows 8 Metro UI
A great example of a minimalistic approach which has influenced many new websites

Typography

The use of typography in web design has always been considered by many an art form, since the inclusion of @font-face we have seen a huge reliance on custom fonts to change the way we view websites. This art form is not just appreciated by web designers but everyone! This year has seen some fantastic websites take advantage of some of the extremely elegant fonts that are now available. Whilst websites in the past have incorporated  typography as a large part of the design process, we are now starting to see nearly every major website rely on this technique.

Great typography web design trends
Image from chriswhitedesign.com

Fixed Headers

The year of the fixed headers! This is a funny one because the ability for a user to have a fixed navigation bar has always been available, however it’s only been widely adopted by many sites fairly recently. The fact that fixed headers are so easy to incorporate begs the question of why have they not been around sooner?

However having fixed headers provides many advantages…

  • Brand Building -It helps build the sites brand as the logo and brand name are always viewable
  • Easier Navigation – Helps people navigate around your website more easily
  • Stops Unecessary Scrolling – It can more often than not prevents the need to scroll all the way to the top/bottom of the web page
  • Improves Usability – By improving the usability of the site you are in turn increasing the pleasure factor of the visitors viewing experience.

Fixed Headers Web Design Trends
Facebook has had a fixed header for years but only now has many other websites followed suit.

Responsive web design

Web design trends in 2013 could not be complete without mentioning the rise to prominence of “responsive web design”. It has been around for a while, like many other techniques listed, however the amount of sites that now offer a responsive layout to it’s users is only ever increasing.

responsive web design
Our Pipe & Piper Responsive Design

The web is only heading in one direction and that is mobile, this is why many websites cater for different devices and screen sizes. A responsive website allows the owner of the website to serve the same content but to be displayed differently depending on your device. It’s a really cost effective way to reach as many people as possible, it’s very important not to alienate your visitors.

Stay up to date with the Latest Trends

With Pipe & Piper you can guarantee your business gets a head start by knowing your website is at the forefront of the digital age. Whether your in Sheffield, Barnsley, Rotherham, Doncaster or anywhere in the Yorkshire area we have happy clients all around the UK, so location is no problem for us!

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