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Posted on July 22nd, 2013
As mobile apps become more and more popular it’s important that your chose the right platforms for your markets. If your customers are in the app marketplace then iPhone or Android based systems will be your best bet. Alternatively working within the public sector means that Blackberry should be your desired platform.
Here at Pipe & Piper we always like to inform our clients of the latest trends and mobile information. This week we’ve put together the UK mobile market share to give you an insight into how popular the varying platforms have become. This latest information was sourced this month by the leading global internet technology and market share statistics firm; www.netmarketshare.com
57.6% – Apple iPhone iOS
37.2% – Google Android
2.3% – Windows Phone
2.1% – Blackberry
0.6% – Amazon Kindle
0.2% – Other
As you can see the results make for an intriguing read! Apple’s iPhone hold over 50% of the entire market in the UK with Google’s Android platform coming in a close second. Both combined they hold almost 95% of the entire market!
Blackberry and Microsoft’s Windows Phone have less than 5% of the entire market which is quite astounding. You may have though that the figures would reflect different results before reading this article. You may even believe that this can’t possibly be right, especially if you have friends and family that use Blackberry and Windows Phones but the truth is the market place is dominated by Apple’s iPhone and iPad platform; iOS with Google’s smartphone and tablet OS; Android coming in a close second.
However, this isn’t bad news for you! Designing mobile apps for iPhone development and indeed Android is the cheapest and most cost effective due to their popularity.
As iPhone and Android developers in Sheffield South Yorkshire, we are constantly being asked to build mobile apps for the smaller market share. People generally like to be all inclusive but don’t always perhaps appreciate the costs involved when doing so. We always like to be up-front with our clients and so always suggest that they design the app and develop it for the popular markets first. If this proves to be really successful and they have a high demand for the likes of Blackberry or Windows Phone then we can look at designing for these platforms at that point.
You may think it’s more cost effective to do everything at once, you may even have the budget to so but we think you’d be much better spending this additional budget on marketing your iOS and Android apps. Why? Well due to the complex nature in which Blackberry and Windows aps are created nothing is particularly transferrable between projects so it actually makes no difference when they put together. However, good marketing that supports your app in the marketplace will give you huge benefits, ones that can see your app fly to the top of the ‘most downloaded’!
So if you’ve got a mobile app then visit our apps page to find out more, you’ll be surprised how cost effective they can be. Or if you just want to chat about your ideas, call us and one of our team would be more than happy to help.